Bosch gave us some of their marketing materials today on Litheon technology and it has a huge section on the competition. I feel some of this warrants a little sharing with my readers over the next few days, as well as some questioning.
This is absolutely true. The benefit of any Lithium battery technology is higher energy density. That’s how cell-phones have become so small and light when compared to those from 10 years ago. Their page on “Energy Density” shows three options.
1) Big Power. Small Package.
This is referring to their 10.8V Litheon. They state that it has the power to perform up to 80% of common drilling and driving applications. Obviously, 10.8V is going to be lighter, so that’s a pretty cool deal if it really can handle 80% of the applications.
2) 18V power at a less weight.
Ok, so if the 10.8V is “Big Power”, then why do they feel that Makita (the obvious choice to target with this particular message) doesn’t get any power benefit using Li-Ion in their 18V tools? Sort of looks like their marketing department has a double standard here to me.
3) Serious Power. No Weight Penalty.
This is about the 36V Litheon tools. They claim twice the power and run time as 18V NiCd. I haven’t personally tested them, but I could believe that they could get twice the runtime and twice the power. But that’s compared to 18V Ni-Cd, which isn’t an apples-to-apples approach. I love advertising that just might get one by you. How would this compare to 18V Lithium-Ion? That’ll be covered in a few days.
In any event, I said it before and I’ll say it again – Bosch is very smart in going for the low end and the high end both with Lithium Ion tools. They’re going to get the people that want the light weight as well as those that want the macho power. Now, if they’d just release more of them already…